Private Browsing Do’s and Don’ts (Plus Recent Improvements)
Incognito Mode Incognito Mode, Private Browsing, InPrivate mode: it goes by a number of different names, all with the same basic promise: web activity that happens here won’t be tracked…right? Well, kind of. There’s more to the story — and Microsoft is changing some elements of how this works in Windows. Here’s what you need to know. What Is Private Browsing? Private browsing is a feature in nearly every modern internet browser where users can open a window where their activity won’t be tracked or stored in cache or history. We can’t get any further without getting this out of the way: most people’s first thought when they hear “private browsing” or “incognito mode” is, shall we say, browsing that's not safe for work. That’s not what we’re talking about here. Instead, there are numerous business-related reasons to use this feature. Marketers use it to research the competition, to see how their own websites appear to outsiders, and so on. Content creators use it to res...