Heads Up: AI Shopping Is Coming — Even to Copilot
AI Shopping Microsoft keeps on iterating and innovating with AI, and this time you might not exactly love what they’re offering. But you need to know so you can keep your team on track. Here’s what you need to know about Copilot Checkout, coming soon to…well, everything Microsoft makes, it seems. What Is Copilot Checkout? Copilot Checkout is a new AI-driven feature coming to Copilot, Microsoft’s AI assistant that’s already built into Bing, Edge, and Microsoft 365. It does what it sounds like it does: sells you stuff. We know, not exactly revolutionary. But the difference is that Copilot Checkout wants to sell you (and your team members) stuff directly within an AI chat window. No shopping cart, no procurement process, and — some fear — no accountability. Microsoft isn’t coming out of nowhere with this. ChatGPT already rolled out a similar feature, called Instant Checkout. Different from ChatGPT’s recent addition of ads, Instant Checkout can show product recommendations when users ask ...